Scope of a web designer
Its clear that web design today covers a lot more than just visual design. An understanding of usability, accessibility, coding best practices and browser technologies is vital for today’s web designer.
Making things look pretty is a skill that is becoming less important in a world focused on business goals, conversion rates and visitor retention. Clients now have a better understanding of the importance of online and as they become more savy, clients that once valued look and feel above all else are now expecting more from their sites. Sure all companies want a site to look good but more than that they want a site that meets the goals of their business.
- They want to be easily found
- They want to have high conversion rates
- They want loyal customers that return again and again
Designers who only posses visual design skills do not have what it takes to succeed as a web designer. As online business models become more sophisticated, so too has the role of the web designer.